Given the forecasted demographic changes and economic pressures within our regional population, enrollments have declined for the majority of two-year colleges state-wide, including Great Falls College MSU. Within this challenging environment, the college must be strategic in its enrollment efforts. Not only is it important to continue to attract new students (recruitment), it is equally important to

Strategic Enrollment Management

Great Falls College MSU 2014-2015 Report Card

focus on students’ flow through the institution (retention), and persistence to degree (completion). Student factors to consider are quality learning, skill attainment, and positive student engagement experiences (Ewell & Wellman, 2007).

In anticipation of these current enrollment challenges, a strategic enrollment management (SEM) team was appointed. For the last two years the SEM team has conducted an environmental scan of Great Falls College MSU, which resulted in a report to the campus community outlining key areas for action. In the spring of 2015 the college Planning, Budget, and Analysis Committee voted to move forward the following two SEM initiatives to the college’s Executive

Team, which approved them as SEM initiatives for the next two to three years starting in fall 2015.

1. The ‘Front End’ student experience will focus on better preparing incoming students for college life before enrollment.

2. Online course and program recruitment will focus on marketing that may increase participation and increase enrollment in these areas. This process will be most effective when enrollment management is integrated with the institution’s strategic plan, academic master plan, mission, and vision (Moore & Sigler, 2011).

1,059   1,098   1,080   1,080   1,069   1,035   1,144   1,313  

1,415   1,461   1,407   1,375   1,281  

2122   2173   2118   2158   2163   2093   2227  

2489  

2569   2621   2538   2579  

2473  

0  

500  

1000  

1500  

2000  

2500  

3000  

2002-­‐03   2003-­‐04   2004-­‐05   2005-­‐06   2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15   Academic  Year  

GFC Annual Average Full-Time Equivalent Enrollment & Unduplicated Headcount

FTE  

Headcount  

330  

319  

324  

394  

456  

469  

471  

411  

412  

643  

601  

621  

722  

828  

853  

831  

754  

715  

0  

100  

200  

300  

400  

500  

600  

700  

800  

900  

2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15  

Student Enrollment in Transfer Degree Programs

Average  Annual  Full-­‐Time  Equivalent  Enrollment   Unduplicated  Headcount  

0.08  

0.07  

0.05  

0.07  

0.06  

0.06  

0.09  

0.11  

0.16  

0  

0.02  

0.04  

0.06  

0.08  

0.1  

0.12  

0.14  

0.16  

0.18  

0.2  

2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15  

Percent of GFC Students Who Are Taking College Classes While Still in High School

0.09  

0.10  

0.10  

0.10  

0.09  

0.07  

0.08  

0.10  

0.10  

0.10  

0.10  

0.09  

0  

0.04  

0.08  

0.12  

0.16  

0.2  

2008  

2009  

2010  

2011  

2012  

2013  

2014  

Fall  Term  Rates  

Withdrawal Rates of Students in College-Level Coursework Fall Term

Great  Falls  College  MSU   Peers  

0.2  

0.19  

0.24  

0.22  

0.23  

0.18  

0.19  

0.17  

0.18  

0.22  

0.2  

0.2  

0.22  

0.22  

0.215  

0.21  

0.21  

0  

0.05  

0.1  

0.15  

0.2  

0.25  

0.3  

2003  

2004  

2005  

2006  

2007  

2008  

2009  

2010  

2011  

Cohort  Entering  Year  

Percent of Full-Time Students Graduating in Three Years

Great  Falls  College  MSU   Peers  

136  

165  

170   167  

156  

221   260  

271  

261  

298   295  

213  

217  

230  

243  

226  

223  

255  

229  

292  

100  

150  

200  

250  

300  

2004-­‐05   2005-­‐06   2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15   Academic  Year  

The Number of Workforce Degrees Granted per Year

Great  Falls  College  MSU   Peers  

115  

116  

131  

177  

194  

252  

256  

305  

270  

0  

25  

50  

75  

100  

125  

150  

175  

200  

225  

250  

275  

300  

325  

2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15   Academic  Year  

The Number of Degrees Awarded to Non-Traditional Students (25+ Years of Age) per Year *Ewell, P., & Wellman, J. (2007).

Enhancing student success in education. Washington, D.C.: National Postsecondary Education Cooperative.

*Moore, A., & Sigler, W. (2011, October).

The core concepts of SEM. Presentation at AACRAO 21st Annual SEM Conference, San Diego, CA.

0.60  

0.55  

0.58  

0.58  

0.59  

0.53  

0.62  

0.60  

0.55  

0.79  

0.72  

0.62  

0.63  

0.74  

0.59  

0.58  

0.59  

0.73  

0.4  

0.45  

0.5  

0.55  

0.6  

0.65  

0.7  

0.75  

0.8  

2006-­‐07  

2007-­‐08  

2008-­‐09  

2009-­‐10  

2010-­‐11  

2011-­‐12  

2012-­‐13  

2013-­‐14  

2014-­‐15  

Academic  Year  -­‐  Fall  Term  Rates  

Success Rate of GFC Students in Developmental (College-Prep.) Coursework

Math  

Wri5ng  

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