Strategic Enrollment Management Given the forecasted demographic changes and economic pressures within our regional population, enrollments have declined for the majority of two-year colleges state-wide, including Great Falls College MSU. Within this challenging environment, the college must be strategic in its enrollment efforts. Not only is it important to continue to attract new students (recruitment), it is equally important to focus on students’ flow through the institution (retention), and persistence to degree (completion). Student factors to consider are quality learning, skill attainment, and positive student engagement experiences (Ewell & Wellman, 2007). team was appointed. For the last two years the SEM team has conducted an environmental scan of Great Falls College MSU, which resulted in a report to the campus community outlining key areas for action. In the spring of 2015 the college Planning, Budget, and Analysis Committee voted to move forward the following two SEM initiatives to the college’s Executive In anticipation of these current enrollment challenges, a strategic enrollment management (SEM) Great Falls College MSU 2014-2015 Report Card Percent of Full-Time Students Graduating in Three Years GFC Annual Average Full-Time Equivalent Enrollment & Unduplicated Headcount 3000   0.25   2500   2489   2000   2173   2122   2118   2158   2163   2569   2621   2579   2538   2227   2093   2473   1,415   1,461   1,407   1,375   0.2   0.2   0.2   0.22   0.22   0.21   0.19   0.18   0.17   1,098   1,080   1,080   1,069   1,144   1,035   1,313   1,281   2002-­‐03   2003-­‐04   2004-­‐05   2005-­‐06   2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15   Academic  Year   FTE   0.1   2003   2004   2005   2006   2007   2008   2009   2010   2011   Great  Falls  College  MSU   292   300   250   213   200   150   217   165   230   170   167   255   226   260   221   223   271   298   261   229   900   828   800   700   853   831   754   722   643   601   715   621   600   456   500   156   400   136   394   330   319   469   471   411   412   324   300   2004-­‐05   2005-­‐06   2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   2011-­‐12   2012-­‐13   2013-­‐14   2014-­‐15   Academic  Year   Great  Falls  College  MSU   Peers   100   0   2006-­‐07   2007-­‐08   2008-­‐09   2009-­‐10   2010-­‐11   Average  Annual  Full-­‐Time  Equivalent  Enrollment   Student Enrollment in Transfer Degree Programs 295   Peers   200   100   Cohort  Entering  Year   Headcount   The Number of Workforce Degrees Granted per Year 243   0   0.18   0.21   0.23   0.22   0.19   0.215   0.05   1,059   500   0   0.24   0.22   0.2   0.15   1500   1000   0.3   2011-­‐12   2012-­‐13   2013-­‐14   Unduplicated  Headcount   2014-­‐15