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marketing that may increase
participation and increase
enrollment in these areas.
Team, which approved them as SEM
initiatives for the next two to three
years starting in fall 2015.
*Ewell, P., & Wellman, J. (2007).
Enhancing student success in
education. Washington, D.C.: National
Postsecondary Education Cooperative.
This process will be most effective
when enrollment management
is integrated with the institution’s
strategic plan, academic master
plan, mission, and vision (Moore &
Sigler, 2011).
1. The ‘Front End’ student
experience will focus on better
preparing incoming students for
college life before enrollment.
2. Online course and program
recruitment will focus on
*Moore, A., & Sigler, W. (2011, October).
The core concepts of SEM. Presentation
at AACRAO 21st Annual SEM
Conference, San Diego, CA.
0.12
0.08
0.7
0
0.62
0.10
0.10
0.10
0.09
0.10
0.10
0.10
0.60
0.55
0.55
0.5
0.09
0.08
2010
2011
2013
2012
2006-‐07
Great
Falls
College
MSU
0.55
2008-‐09
2009-‐10
2010-‐11
2011-‐12
2012-‐13
2013-‐14
2014-‐15
Academic
Year
-‐
Fall
Term
Rates
Math
Wri5ng
Peers
The Number of Degrees Awarded to
Non-Traditional Students (25+ Years of Age) per Year
0.60
0.59
2007-‐08
Fall
Term
Rates
0.58
0.53
2014
0.59
0.62
0.45
0.4
2009
0.59
0.6
0.09
0.07
2008
0.58
0.73
0.63
0.58
0.65
0.10
0.04
0.74
0.72
0.75
0.16
Success Rate of GFC Students in Developmental (College-Prep.) Coursework
0.79
0.8
0.2
Withdrawal Rates of Students in College-Level Coursework
Fall Term
325
300
275
250
225
200
175
150
125
100
75
50
25
0
305
252
177
115
116
Percent of GFC Students Who Are Taking College Classes
While Still in High School
0.2
0.18
270
256
0.16
0.16
0.14
194
0.12
0.11
0.1
131
0.08
0.06
0.09
0.08
0.04
0.07
0.05
0.07
0.06
0.06
2010-‐11
2011-‐12
0.02
2006-‐07
2007-‐08
2008-‐09
2009-‐10
2010-‐11
Academic
Year
2011-‐12
2012-‐13
2013-‐14
2014-‐15
0
2006-‐07
2007-‐08
2008-‐09
2009-‐10
2012-‐13
2013-‐14
2014-‐15
